CNN Digital has appointed Brett McKeehan as Director, CNN Digital Asia. Based in Hong Kong, Mr McKeehan will lead the Asia-Pacific team and have editorial responsibility for content coming from teams across the region for CNN Digital’s global audience. McKeehan will work closely with CNN’s digital teams in London, Abu Dhabi, New York and Atlanta.
Mr McKeehan will build on and strengthen the robust and impactful journalism already produced by the Hong Kong bureau. He will lead an audience and data-centric approach to editorial strategy and maintain CNN Digital’s reputation as the world’s most trusted news source.
Before joining CNN, Mr McKeehan worked at the South China Morning Post as Online Editor, where he expanded the team and helped significantly increase the publication’s reach across wider Asia and beyond. He also led the design, build and rollout of a multi-platform editorial CMS for content production. Before that he was with News Corp in Australia after a stint with The Sun newspaper in the UK.
Executive Editor of CNN Digital International, Inga Thordar said, “Brett’s editorial experience, understanding of the region and dedication to putting the audience at the core of everything we do, positions him for great success leading our Asia-Pacific region. His multi-platform skills perfectly complement the approach we are taking at CNN Digital internationally, and we are thrilled to have him join our team.”
Mr McKeehan begins his new role effective immediately.