Dentsu Aegis Network China has been appointed as The Coca-Cola Company’s (Coca-Cola) Media Agency of Record. Effective from 1 April 2017, the group will drive all media planning and buying across Coca-Cola in China.
A dedicated in-house team, the Dentsu Coca-Cola Community (DCCC), has been created to support the business. The DCCC is a unique, integrated approach that leverages the Dentsu Aegis Network operating model to deliver a full spectrum of services and capabilities to Coca-Cola with efficiency.
“We are thrilled to have this opportunity to work with The Coca-Cola Company in China and to create a unique team solution that will enable TCCC to access all of our capabilities,” said Phil Teeman, Group Managing Director of Dentsu Aegis Network China.
Michelle Yang, Media Director at The Coca-Cola Company Greater China, commented, “After assessing proposals from various agencies, Coca-Cola China has decided to appoint Dentsu Aegis Network as our partner. Dentsu Aegis Network has proven media integration capabilities and digital savvy leadership to help drive paid media planning and buying covering TV, out-of-home, digital and paid social media. We look forward to working with them to create some great work together.”