Boutique Singapore Communications Agency, COCO PR & Communications has signed a strategic partnership with Australian Creative Communications Agency, Modern Currency. With both agencies founded with a philosophy of creativity, innovation and integration at their hearts. This partnership sees both agencies strengthening their offerings in domestic and international markets. Additionally, heightening their intercultural experiences through potential exchange programs, and day-to-day operational procedures – supporting each other to provide heightened services for their clients.
“As a boutique agency, we have achieved a lot in 2 years. With this partnership, I look to bring both our agencies to a new level through our business relations. I’m also looking to have more partnerships with other regions to serve my clients better in time to come,” said Shanthi Jeuland (pictured), Founder and Managing Director of COCO PR & Communications.
Modern Currency launched in September 2017 and is the creation of communications aficionados Michelle Palmer and Erin Sing. Founded on the philosophy of approaching communications differently, the company has grown significantly over the last 18 months, attracting big brands including wine retailer Vinomofo, beauty powerhouse Supernova, adventure travel company Exodus Travels, delivery disruptor ParcelPoint, holistic beauty company VidaGlow, renowned hospitality group 400 Gradi and publicly listed telecommunications provider Spirit Telecom.
“We’re seeing a huge trend towards Australian and New Zealand businesses launching in Asia, specifically Singapore. Our partnership with COCO PR & Communication will strengthen our offering with clients and has enabled us to expand our business operations across SEA. We’re really rapt to be working together with the COCO team. We’ve already successfully launched this partnership with powerhouse brands, Vinomofo and Supernova, and are looking forward to growing this further over the coming twelve months,” said Erin Sing, Co-Founder & Director, Modern Currency.