CouponDunia joins the Mother’s Day celebration with the launch of its new campaign called “#TreatYourMom”. CouponDunia has created a video that plays on the simple sentiment of “Do we remember our mother’s favourite dish?” Our mothers look after every need every choice of ours but how many of us remember her favourite dish? The video asks the same questions to viewers and suggests them to take their mothers for a dinner to their favourite restaurant using various offers available on the CouponDunia App.
“Over time, brands have matured and realised that consumers needs to find an emotional connect with the content rather than just an advertisement pushing the product. We used the beautiful emotion of the relationship between the mother and a child to have a lasting impression on the consumer,” said Ankita Tandon, Chief Operating Officer of CouponDunia.
Through this campaign the brand aims to help its consumers to make this day special for their Mothers. The ad campaign will be supported by other social media activities such as fun blog posts,etc.
CouponDunia has launched its restaurant coupons six months earlier and decided to employ them in an advertising campaign during this Mother’s Day.