Craft APAC, the creative production arm of McCann Worldgroup, has appointed Esther Yue as their new Regional Solutions & Production Operations Director based in Shanghai, China.
Yue joins from Dentsu Aegis Network, where she led D’Works Singapore. She also spent a significant part of her career with Saatchi & Saatchi Singapore managing their operations. Armed with over 30 years of advertising and production experience, Yue is an expert in the execution field and is passionate about bringing great ideas to life.
“At Craft we’re proud of our ability to make our clients’ creative briefs a reality. Adding Esther’s deep experience and expertise to our Shanghai team will strengthen our offering and allow us to better operate as a creative production partner for our clients,” said Melissa Chan, Managing Director of Craft APAC.
As Craft continues to grow as a creative production solution in the APAC market, the addition of new team members, such as Yue, are essential to the company’s ability to produce meaningful content efficiently at scale while not sacrificing quality. Yue will work to identify custom solutions for clients and will manage the development of new capabilities and areas of expertise out of Craft Shanghai.
“This is a very exciting time to join the Craft team, with so much evolution in the marketing space I’m looking forward to providing creative production solutions to global and regional clients,” commented Yue. “It’s an honor to join one of the world’s best agencies with an iconic reputation for helping brands play a meaningful role in consumers’ lives.”