Cricbuzz.com, a brand owned by Times Internet, has launched its first consumer connect initiative – ‘Cricket Ka Keeda’, the campaign that intends to touch all cricket lovers across the country. Cricbuzz.com is a digital destination for cricket fans to access cricket related content such as scores and news.
The new campaign showcases everyday situations in people’s lives and what happens when the ‘Cricket Ka Keeda’ bites which makes those situations hilarious.
The campaign consists of three television commercials, print ads and outdoor apart from digital adaptations. The objective of the campaign is to target the cricket fans in India when they look for every possible way to immerse themselves into the cricketing action.
“With Cricket in the air and the 2015 World Cup barely a month away, this is a great time to stir things up with a funny and smile-inducing campaign that touches all cricket lovers, Cricket creates such passion among its followers that they get immersed in that world and forget everything else. The creative idea and the scripts developed in house capture that spirit where the consumer gets bitten by the cricket bug literally,” said Pratik Mazumder, Vice President & Head Marketing at Times Internet.
Cricbuzz.com launched the campaign during the India-Australia-England Tri Series from the January 18 and plans to target it through the World Cup. The company is targeting net savvy, smartphone users, working professionals and students, and largely everyone who loves cricket and likes to be updated on cricket scores, their favourite cricketers, upcoming matches and everything around it.
Cricbuzz will keep them updated with all the action with its fast mobile app across platforms that will be available on the computer and as well as the mobile website. The platform is available in seven languages while the company aims to make it even larger over the coming months.