Independent investment advisory firm Crossbridge Capital Asia (“Crossbridge”) has appointed Hanna Tantoco to the position of Head of Marketing with effect from June 25, 2018. Ms Tantoco is joining Crossbridge’s experienced executive leadership team and will oversee the full-spectrum of the marketing function across Asia Pacific.
Founded in 2008, Crossbridge is a global investment platform with US$3 billion under advisement.
Crossbridge has also recently expanded its private banking level products and services to affluent investors with the launch of CONNECT Prime, a premium wealth management service with a minimum account size of SGD$500,000 – significantly below the $3 million – $5 million required by most private banks. On a business to business front, CONNECT Enterprise provides bespoke solutions that help businesses increase efficiency and reach a wider client base.
Ms Tantoco brings with her over 10 years of marketing experience in the banking and wealth management sectors. She was most recently the Marketing Business Partner for Asia Pacific at a leading insurance company, Aetna International, where she spearheaded various high-impact marketing projects and strategies across the region. Before Aetna, she spent most of her career leading marketing initiatives in various banks such as Standard Chartered Bank in the Philippines and in Singapore and OCBC Bank.
“Hanna’s experience across various marketing functions as well as her expertise in the industry makes her a great addition to the Crossbridge team,” said Charlie O’Flaherty, Partner and Head of Digital Strategy & Distribution at Crossbridge Capital. “She joins us at an exciting time as we continue to redefine wealth experiences and expand our suite of solutions beyond traditional wealth management channels to meet the needs of different clients.”
“Crossbridge has established itself as the leading wealth management firm providing an omni-channel wealth management experience for clients looking for the best in service, expertise and performance. I look forward to joining this dynamic team and helping Crossbridge deliver new marketing strategies that further enhance its reputation as the wealth manager of choice,” said Ms Tantoco.