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D&AD Awards 2015: Creative excellence, new category & Asia jurors

The D&AD 53rd Annual Professional Awards are gearing up for another year of focussing on innovation and design and the role these play in achieving creative excellence. For 2015, D&AD has included a new category of Branded Film Content & Entertainment. In the jury list, Asia is well represented with creative professionals from across the region participating as jury presidents and teams.

Some of the Juror from markets such as China, Hong Kong, Malaysia, Singapore and Vietnam  include:
Michael Dee, Chief Creative Officer at The Gate Shanghai (Innovative & Integrated Media)
Chi-An Benjamin De Leo, Creative/Director at Rice Creative (Branding)
Valerie Cheng, Executive Creative Director at JWT Singapore (Mobile Marketing)

Japan is expected to be seen in a significant number next year. A Black Pencil award was given to the Japanese agency Dentsu Tokyo in 2014 for the Sound of Honda/ Ayrton Senna 1989 in the Crafts for Advertising category. A total of 39 awards in total went to Japanese agencies. Jurors from Japan in 2015 include:
Junji Tanigawa, Creative Director at JTQ Inc (Spatial Design)
Masashi Kawamura, Creative Director at PARTY (Digital Marketing)
Nadya Kirillova, Copywriter at Dentsu Tokyo (Digital Design)
Ryosuke Uehara, Director at KIGI (Packaging Design)
Tetsuya Tsukada, Designer at Dainippon Type Organisation (Crafts for Design)
Yuki Sugiyama, Art Director at Hakuhodo Tokyo (Art Direction)

Among the other D&AD jury foremen are:
Piyush Pandey, Executive Chairman and Creative Director at Ogilvy & Mather Mumbai (Press Advertising)
Eric Kallman, Executive Creative Director at Goodby, Silverstein & Partners (Integrated & Innovative Media)
Rei Inamoto, Chief Creative Officer at AKQA New York (Mobile Marketing)
PJ Pereira, Chief Creative Officer at Pereira & O’Dell (Digital Marketing)

To celebrate those pushing the boundaries of technology, innovation sub-categories have been added to Packaging Design, Product Design and Radio Advertising. Innovation in media is also recognised through the revamped Integrated & Innovative Media category.

“The role of creativity and the value of design in our society has never been greater. Whether as vehicle for social change, enriching quality of life or finding the means to do well by doing good, we’ve seen some truly impressive innovation from across the advertising and design industries in recent years as boundaries are pushed and limits tested. After a remarkable 2014, we’re all looking forward to seeing what 2015 brings in the field of creative excellence,” said Tim Lindsay, Chief Executive at D&AD.

Since 1962, D&AD celebrates the finest in design and advertising. Most awarded Pencils are also presented to the top advertising agencies, design studios, production companies and clients of the year. This award is calculated using a weighted system with points awarded for each Pencil won.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.