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DAN names new Head of Data Strategy

Dentsu Aegis Network has appointed Ben Wightman to Head of Data Strategy Asia Pacific, a newly-created role to drive the network’s growing data proposition, effective immediately.

Mr Wightman is a seasoned professional with more than 15 years’ experience both on the agency and client side. He moves from gyro – Dentsu Aegis’ B2B marketing specialist agency, where he served in a number of senior roles, including Regional Group Strategy Director and Client Service Director. He was instrumental in building gyro’s data-oriented channel and sales enablement service offering, working with leading IT clients. Outside of his core gyro role, Mr Wightman also served as Co-chair of Dentsu Aegis Network Singapore’s data council; Asia Pacific Champion of gyro’s data-focused Precision services; as well as the agency’s global thought leadership in martech and channel sales enablement.

In his new role, Mr Wightman will work closely with Vikram Bansal, Chief Data Officer of Dentsu Aegis Network Asia Pacific, in honing and evolving Dentsu Aegis Network’s data strategy, provide support on ensuring adequate data governance, and drive more holistic data-led thinking across all agency brands.

Commenting on the appointment, Mr Bansal said, “Ben brings a broad perspective of results-driven marketing to support Dentsu Aegis Network’s strategic growth efforts in data. He is a recognised thought leader in his field and his deep understanding of the potential and opportunities that data provides gives us an added advantage to advance our leadership at the forefront of the digital economy.”

“Superior consumer experience in this era of ‘people-first marketing’ must be driven by real-time data analytics across customer value touchpoints. I look forward to championing Dentsu Aegis’ leadership in data, including many industry-leading proprietary optimization and automation tools,” added Mr Wightman.