Dentsu Aegis Network has appointed Sonal Patel as President Programmatic Services Dentsu Aegis Network Asia Pacific, as part of its continued investment to accelerate the network’s programmatic capability.
In her newly-created role, Ms Patel will be responsible for developing a strategic-products roadmap and a distinct, articulate data-led programmatic proposition across the Asia Pacific region, to deliver the growth and group’s ambition of being a 100 per cent digital economy business by 2020.
Ms Patel was most recently Singapore Managing Director & Asia Pacific Vice President at independent internet technology company AppNexus. Prior to this, Sonal managed Southeast Asia and India for Google’s DoubleClick Sales org, venturing into the world of social enterprise platform solutions with Buddy Media – which was later acquired by Salesforce. Ms Patel was also managing business development at Twitter for Programmatic Real-time in-app mobile bidding.
Sunil Yadav, President Amplifi Asia Pacific said, “Where our business is heading – which is towards being traded using algorithms and platforms, powered by data, it is critical to upscale and take lead in our programmatic capability when it comes to planning, strategising, advising and managing our clients. Sonal is a long time senior leader in the industry and we are excited to welcome her to our team to drive this agenda in the region.”
Ms Patel brings with her over 10 years’ experience gained across high growth technologies including e-commerce, marketing, social media, digital mobile media and advertising exchanges. She has been based in Asia for over a decade, and will continue to be based in Singapore.
Ms Patel said, “It is an exciting time to join Dentsu Aegis Network. I’ve seen its programmatic capability grow rapidly in the past four years and am confident of its abilities to create even higher value services for clients. I look forward to strengthening industry relationships and driving market leading solutions to continue Dentsu Aegis’ vision of innovating the way brands are built.”
AppNexus thanked Sonal for her contribution to the business.
“The transition to Dentsu Aegis is an exciting opportunity for Sonal, as investment in premium programmatic technology expands in Asia Pacific,” said Samir Shergill, VP, Global Markets, AppNexus. “We look forward to strengthening our valued relationship with Dentsu Aegis in the months to come.”
The move will be effective in late April 2018, reporting into Mr Yadav.