GlobalWebIndex’s latest chart shows that online shopping has now become a mobile-first activity. One on two people who shop online do so on a mobile device thus reflecting the changing attitudes towards m-commerce.
GWI highlights that continued growth for m-commerce will pave the way for location-based retail, AR shopping experiences, social commerce and mobile payments to take on a more prominent role in the consumer’s path to purchase. This will bring about a much sleeker, more flexible and more personalised purchasing experience centered around the smartphone, both online and offline.
APAC has been the driving force behind m-commerce. Sixty-three per cent in APAC are buying via their mobiles each month. In the mobile-centric 16-24 age group, figures in Europe and North America jump to 40 per cent and 45 per cent, respectively.