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Data pick of the day: 70% APAC internet users use Android on mobile

With a large number of mobile brands running their devices on Android, the operating system by Google leads globally. Though its lead in North America over iOS is narrower, in fast growth markets such as APAC, GlobalWebIndex’s data shows that it has over 70 per cent internet users on mobile using the OS.

GWI further highlights that regionally, the bulk of potential mobile purchasers are in APAC, where one in three online adults say they plan to purchase a mobile in the next six months (and that doesn’t include the many unconnected consumers set to get online via mobile in the near future). These figures also explain why Google recently launched a lighter version of its OS called Android Go for low-end devices.

 

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