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Data pick of the day: Filipinos prefer mobile as second screen device

GlobalWebIndex’s data shows that while laptops were once the most popular device for digital consumers in the Philippines as a second-screen device while watching TV, it is now mobiles that they prefer most likely.

Tablets are facing challenges in the user behaviour, although they had previously been enjoying strong increases, the picture now is different.

Social is one of the leading activities for digital consumers’ second-screening habits. Mobiles are used for social media and messaging friends while watching TV. GWI’s data also shows that most second-screen activities are a distraction from the content being watched on the main screen, rather than a complement.

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