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Data pick of the day: Fitness Fanatics are receptive to Influencers

A lot of sports and fitness brands are now looking at fitness influencers to tap consumers for this segment. GlobalWebIndex’s data shows that this is an approach that makes sense for those targeting Fitness Fanatics as there’s a strong proportion who are following these kinds of influencer personalities on social media. Thirty-five per cent follow sports stars, for example, and they’re almost 50 per cent more likely than the average internet user to follow the likes of bloggers (31 per cent) and vloggers (23 per cent).

GWI also found tha about a fifth of Fitness Fanatics say blogger posts and influencer endorsements are a key way they come across new brands.

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