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Data pick of the day: 40% onliners use mobiles for travel research

With travellers increasingly turning to travel and vacation websites for research, it is increasingly important for travel marketers to have a well-planned marketing strategy. GlobalWebIndex’s latest findings outline that mobile is the most important device for travellers.

In the past month, 40 per cent have used a mobile to visit a travel/vacation website, slightly ahead of the figures seen for PCs and laptops. Among the predominantly mobile-first digital consumers of APAC and MEA, however, smartphone’s lead for this activity is pronounced, GWI data shows.

Although PCs/laptops remain fundamental to the online commerce landscape and almost everyone who is purchasing online is making at least some of their transactions on these devices, many consumers are adopting a multi-device approach to researching major purchases such as travel.

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