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Data pick of the day: Pinterest users more likely to research products on social

Pinterest recently launched an interactive search function called Pinterest Lens which allows users to image-search for products. GlobalWebIndex’s latest chart shows that social plays an important role in the product reasearch phase of Pinterest users’ purchase journey.

Notably, this audience is 30 per cent more likely than average to be researching products on social media (almost half say they do, while they also over-index considerably for using vlogs and mobile apps to find out more about products).