Since acquiring Lokaly, a Hong Kong based white label deals business last year, Dealised, a turnkey e-commerce solutions provider is seeing bigger and better business opportunities in the APAC region. The company has just sold off its European operations to US-based Group Commerce Inc, and has signed up a six country agreement with Granton Asia, a leading agency in direct selling advertising solutions.
“While we believe very strongly in the fundamentals of our European business, we have decided to focus our efforts on the diverse opportunities in Asia. Asia is already worth more than US$1 billion and growing quickly; this is the place to be,” explained Jonathan Marchbank, CEO of Dealised. Under the new understanding Group Commerce, one of the industry leading e-commerce platform providers for the unique needs of publishers and merchants, will integrate the Dealised Europe team and clients from April this year.
Meanwhile, Dealised will drive its Asian expansion from offices in Singapore and Hong Kong. With Granton deal Dealised will get entry into high growth APAC markets like The Philippines, Thailand, Malaysia, Indonesia, Hong Kong and Singapore. “We’re excited to extend the Dealised platform further into Asia. Granton will use Dealised’s e-commerce platform to launch daily deal sites in The Philippines, Thailand, Malaysia, Indonesia, Hong Kong and Singapore in 2012. Our platform will integrate easily with Granton’s deep local sales experience and unique location-based, social marketing model,” says Jay Ng, general manager, Dealised. Talking about the natural fit with Dealised John Rankins, Granton Asia president noted, “We’re extremely excited to work with Dealised as a partner; this is a natural evolution of our business model. Using the Dealised platform helps us to offer better products and services in a more convenient way.”
Dealised was founded in 2010 by Pollenizer Australia, Dealised is backed by SingTel Innov8 and Yuuwa Capital LP. The company provides a digital promotions platform, including deal sourcing and marketing services, to power daily deals for media publishers, retailers and other verticals, diversifying distribution channels and increasing revenue.
With this new strategy Dealised now wants to capture the fast growing Asian daily deals market – it is estimated by BIA/Kelsey to be worth US$1.5 billion, growing to US$3.2 billion by 2015. After last year’s acquisition of Lokaly, the company now powers daily deals for the South China Morning Post, providing platform services, deal sourcing, and customer support services. Lokaly is also an authorized deal reseller for Yahoo in Hong Kong.