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Dentsu Aegis Network acquires B2B International

Dentsu Aegis Network has acquired B2B International, the business-to-business (B2B) market research company. B2B International will become part of gyro, the full-service global agency dedicated exclusively to B2B marketing.

Headquartered in the UK with offices across Europe, the USA and Asia Pacific, B2B International provides bespoke market research solutions for its global clients, which include 600 of the world’s largest blue-chip companies including Stanley Black & Decker, BASF, E.ON and Shell. It has carried out more than 3,000 B2B market research projects across every continent and every industry vertical gaining powerful cross-industry experience.

The addition of B2B International further enhances gyro’s offering to create ideas that are humanly-relevant for its global roster of clients, which includes HP, Vodafone, Danone, eBay and Google. The agency, which launched in 1981 and was acquired by Dentsu Aegis Network in 2016, has 17 offices worldwide and is headquartered in New York.

This acquisition has been spearheaded by gyro UK and the benefits of the deal will be leveraged internationally across its global network.

Kieran Vye, Managing Director, gyro Asia Pacific, said, “We’re really excited to have B2B International on board. With B2B International’s depth of experience coupled with our highly complementary services, we’re well placed to take on the markets in APAC. Our priority is to always deliver greater value to our clients, and joining forces with B2B International’s market research offerings further underpins the work we create that drive feelings and are humanly-relevant.”

Stephanie Teow, Head of Asia Pacific, B2B International, said, “The rapid speed at which the marketing landscape is changing demands world-leading insight-led creative communications capable of helping B2B clients win in every industry sector. We believe that our combined businesses can achieve just that and deliver a broader B2B offering, driven by insights and intelligence.”

B2B International, whose UK-based clients include Wolseley, Yodel, Celesio, and Kingspan, will remain headquartered in the UK, with offices in London and Manchester, and operate under the brand, B2B International – a gyro company.

The financial terms of this acquisition are undisclosed.