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Dentsu Aegis Network acquires digital mktg agency Emerald in Vietnam

Dentsu Aegis Network has entered into a definitive agreement to acquire a stake in Emerald, a full service digital marketing agency in Vietnam. Emerald will become a company within Isobar, and will be referred to as ‘Emerald – Linked by Isobar’. The acquisition grows Isobar’s network in Asia Pacific, moving into the Vietnamese market for the first time.

Founded in 2009 by communication practitioners Denise Thi (Thi Anh Dao) and Nguyen Khoa Hong Thanh, Emerald has a team of over 80 digital marketing experts, servicing international and local brands such as adidas, Air France, Vinamilk and Kaspersky Lab.

Ms Denise Thi will continue as Managing Director of Emerald, reporting to Toshinori Aoki, CEO, Dentsu Aegis Network Vietnam. She will be supported by Mr Nguyen Khoa Hong Thanh, Operations Director.

“Bringing Emerald into Isobar adds another dimension to our market, leading digital capabilities in Southeast Asia and particularly Vietnam where we see huge potential for digital growth. I look forward to bringing new thinking and expertise into the network to better service our clients’ needs,” said Dick van Motman, Chairman and CEO of Dentsu Aegis Network Southeast Asia.

“We’re delighted to welcome Emerald to the global Isobar family. Our shared vision of delivering innovative digital solutions will enable us to deliver Ideas without Limits for our clients and accelerate our development in Vietnam,” added Jean Lin, Global CEO Isobar.

“We are thrilled to join Isobar and the Dentsu Aegis Network family. I’m confident that this partnership will allow us to leverage the global resources and talent of the group, to deliver groundbreaking work for our clients,” commented Ms Denise Thi.

Emerald has been an affiliate of Isobar in Vietnam since 2012. The acquisition of Emerald will see Dentsu Aegis Network Vietnam grow from 162 staff to 242 in Ho Chi Minh and Hanoi.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.