Dentsu Aegis Network has appointed advertising maven Edmund Choe as Chief Creative Officer of Dentsu Aegis Network Vietnam and Dentsu One Vietnam, effective immediately. The creation of this new role and Choe’s appointment are part of the network’s commitment to continually upgrade its creative capabilities, and further strengthen the award-winning creative agency’s reputation in the region.
Based in Vietnam, Mr Choe will play an integral role in elevating Dentsu Aegis Network and Dentsu One Vietnam’s creative profiles, leading a team to produce innovative creative solutions for brands and businesses.
Mr Choe brings with him over 30 years of experience, with his legacy beginning at Saatchi & Saatchi Asia where he has held creative leadership roles in Singapore, Malaysia and Indonesia. In 2008, Mr Choe was given the CCO role for Greater China, overseeing offices in Beijing, Shanghai, Guangzhou and Hong Kong. In the same year, he was made a member of the Saatchi & Saatchi Worldwide Creative Board.
In 2011, Mr Choe joined TBWA\China as Head of Creative and Co-President. Within two years, the agency doubled in growth to become one of the network’s largest operations. Notable client wins included adidas, McDonalds, General Electric and AIA. In 2014, Choe moved back to Southeast Asia as CCO Singapore and ECD Emerging Markets before taking a career break in 2017.
In his new role, Mr Choe will report to Sanjay Bhasin, CEO Dentsu Aegis Network Indochina, and Hideo Katakura, VP Dentsu Aegis Network Vietnam and CEO Dentsu One Vietnam.
Mr Bhasin commented on the appointment, “Edmund’s vast experience across the region will help move people and business for clients in Vietnam. Beyond his impressive track record as a creative, he is also a great leader who believes in the power of a team. He is visionary and an innovator – adequately embodying the values of our network. I am delighted to have him onboard and see him take our creative teams and expertise to new heights.”
“Edmund is a leader, a thinker, a craftsman, a mentor of legendary proportions. Only his list of achievements is longer than the shadow he casts on the advertising landscape,” said Ted Lim, Chief Creative Officer Dentsu Brand Agencies Asia Pacific.
“Dentsu Aegis Network has seen transformational growth over the years and I’m very excited to be a part of this journey. The agency’s collaborative culture is a catalyst to creating great work and building brands. As a market, Vietnam presents itself as young and dynamic, with huge commercial opportunity for brands. I’m looking forward to meeting the team and working closely with them to produce great, meaningful work,” said Mr Choe.
Mr Choe is a highly-awarded creative, with over 20 Cannes Lions under his belt, on top of other regional and international awards. Over the years, Mr Choe has also mentored many creative directors during his career, some of whom have gone on to be internationally acclaimed ECDs and CCOs.