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Dentsu Aegis Network rejigs SG leadership team; creates SE Asia CCO role

Dentsu Aegis Network has a new management structure in Singapore to enhance the network’s capabilities and capitalise on its operating model of one P&L per country. The changes, that will take immediate effect, complete the process of creating a unified management structure across all markets in Asia Pacific.

Rosalynn Tay, Chief Executive Officer of Dentsu Singapore, will take on the newly-created position of CEO for Dentsu Aegis Network Singapore, steering the operation across eight of its network brands. Audrey Kuah, previously CEO for Aegis Media Singapore, will move into an expanded role as Chief Client Officer for Dentsu Aegis Network Southeast Asia focussing on client development for non-Japanese clients. Both will report into Dick van Motman, Chairman and CEO of Dentsu Aegis Network Southeast Asia.

Ms Tay, who will continue to lead the operations for Dentsu Singapore, joined the agency in June 2013. She was able to turn Dentsu Singapore around during her 19 months tenure, retaining blue chip Japanese clients, whilst adding prestigious local clients. The last six months alone have seen various new wins across the public and private sectors including The Singapore Navy and Land Transport Authority.

Ms Kuah, who joined Aegis Media Singapore as CEO in October 2011, was instrumental in steering the business in Singapore towards double digit growth. As well as focussing on international client development for non-Japanese clients, she will take a leading role in the network’s marketing efforts in Southeast Asia and will be closely involved in identifying and developing new business opportunities, working closely with Mr van Motman.

Meanwhile, James Hawkins will add to his responsibilities at Dentsu Möbius by taking on the role of President of Dentsu’s Digital Capabilities in South and Southeast Asia. Mr Hawkins, who founded Dentsu Möbius a little over two years ago, has built the agency into a regional business that puts digital at the heart of marketing.

“As a regional leader it is always satisfying to see that all the right people are already on board and that implementing a new structure is only a matter of putting talent in the right place. Audrey Kuah has been instrumental in growing the Aegis Media business over the last years. It is an absolute privilege to be able to appoint a CCO of this calibre and use her expertise to develop new business opportunities to innovate the way brands are built in Southeast Asia is an absolute privilege,” said said Mr van Motman.

He reiterated that Ms Tay has driven the business to be one of the most highly contested agencies in Singapore. “Her management capabilities to transform the business have earned her trust and recognition in the industry, and I am confident that she will excel in her new role,” he said, and added, “The same goes for James Hawkins who has delivered an outstanding record at Möbius for the past two years. I’m looking forward to seeing him take his collaborative attitude to ensure that Dentsu’s digital capabilities will continue to lead in the region. We are blessed with a strong team and I’m looking forward to the future with great confidence.”

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.
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