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Dentsu appoints Sanjay Bhasin as IndoChina CEO

Dentsu Aegis Network will put focus on and expand its business in the next frontier – the IndoChina region, comprising of Vietnam, Cambodia, Laos and Myanmar. Advertising veteran Sanjay Bhasin will take on the newly-created role as CEO of Dentsu Aegis Network IndoChina, based in Vietnam, effective January 2018.

Toshinori Aoki, CEO of Dentsu Aegis Network Vietnam, will move back to Tokyo after seven successful years of establishing the business in Vietnam, one of the key growth engines in the region. Mr Bhasin will be tasked with driving reputational and operational excellence in IndoChina and will look to drive growth through Dentsu Aegis Network’s unique collaborative one P&L operating model. He will report directly into Dick van Motman, CEO of Dentsu Aegis Network Southeast Asia.

Commenting on the appointment, Mr Motman, CEO of Dentsu Aegis Network Southeast Asia, said, “Aoki san has built a strong foundation in Vietnam and with his move back to Japan we are looking to bring in fresh talent to further evolve the business and tap into the growth that is now occurring across the IndoChina region. Sanjay brings a great breadth of experience, a client centric/solution-based approach and a deep appreciation for what creates consumer engagement in this day and age. Next to this having worked across cultures, both regionally and globally, he is a true embodiment of the power of diversity and convergence.”

“With Sanjay joining the Southeast Asia leadership team, we further our bench strength across the region and increase our abilities to help lead our clients’ businesses into the digital economy,” Mr Motman added.

A 24 year veteran of Y&R, Mr Bhasin started his career with the company in New York in 1993 and has since worked in the US and across Asia Pacific holding senior leadership positions as CEO of Y&R Thailand, IndoChina, as well as Southeast Asia. In his most recent role as CEO of Y&R Southeast Asia, Mr Bhasin was responsible for driving creative excellence and new business in Vietnam, Myanmar, Philippines, Malaysia, Indonesia and Thailand.

On his appointment, Mr Bhasin said, “The collaborative spirit, strength and suite of capabilities drew me to the network. Its ability to provide truly convergent solutions at scale and speed is truly exciting. I am looking forward to working with the great talent at Dentsu Aegis Network and expanding upon the vast opportunities that the IndoChina region holds.”

On his time leading the business in Vietnam, Mr Aoki said, “My journey with the Group in Vietnam began seven years ago and during that time we have successfully grown the network to the Group it is today. I have worked alongside some great talent in this exciting market and it is with my full confidence that Sanjay will take the helm. I look forward to my new role at Dentsu Inc. as it brings me back ‘full circle’ to Japan.”