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Dentsu Isobar hires Emmanuel Flores Elias as Chief Business Transformation Officer

Dentsu Isobar has appointed Emmanuel Flores Elias as Chief Business Transformation Officer for Japan, effective immediately. In this newly created role, Mr Elias brings his vast experience and recognition to the global digital agency for work which incorporates innovative uses of new technology. Based in Tokyo, he will report to Hidetoshi Tokumaru, President and CEO of Dentsu Isobar.

Mr Elias will be responsible for bolstering Dentsu Isobar’s service capabilities in market, maximising talent within the organisation and leveraging his expertise in agile development to further develop and strengthen the agency’s offering to support clients in their digital transformation journey.

Hidetoshi Tokumaru, Dentsu Isobar President and CEO, added, “I am pleased to have someone of Emmanuel’s depth and breadth of innovation experience joining the Isobar family at this crucial time in Japan’s growth. As the third largest economy with a global reputation as an innovator, the nation as a whole is ripe for the next stage of transformation. And digital will be a core driver to propel Japan’s innovation agenda and spur economic growth through reinvention.

“Emmanuel’s abundant skills and experience will be key as he leads the development of new services for Dentsu Isobar as a trusted partner to solve our clients’ business challenges through the power of digital.”

Mr Elias joins after a tenure at J. Walter Thompson Amsterdam where he led digital transformation for global businesses as Innovation Manager and was directly involved in product management for projects which used state-of-the-art technology and earned him numerous awards of global recognition, including two Cannes Lions Grand Prix, and an Innovation Lion in 2016.

Mr Elias shared, “I am excited to be joining Dentsu Isobar and to witness the Japanese market as it takes a great leap forward through digital disruption, invigorating its entrepreneurial spirit while undergoing infrastructural transformation in preparation to stand in the global spotlight once more. As change is the only constant, embracing it as a means to identify opportunities and incoming market challenges will further propel Dentsu Isobar as the design-driven leader for Japan in the UX and Service Design fields.”