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Dentsu, M&C Saatchi & Leo Burnett lead APAC Cyber Lions shortlist

The 62nd Cannes Lions International Festival of Creativity has a total of 330 entries that have made it to the Cyber Lions shortlist. Out of this 38 agencies are from APAC with Australia leading with 12 shortlisted entries. Japan follows Australia with 10 entries while New Zealand has seven entries. From the Southeast Asian countries, only Singapore figures in the list with six entries. China has one entry in the shortlist.

The entries shortlisted from APAC are as follows:

Title Client Product Entrant Company Country Agency
REVIVING LEGENDS JAPAN SPORT COUNCIL NATIONAL STADIUM DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo
3-SECOND COOKING   “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING” NTT DOCOMO ADVANCED LTE NETWORK TOKYU AGENCY Tokyo JAPAN TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo
THE VOICE ANIMATION THE NATIONAL ART CENTER TOKYO TOKYO ANIMA! HAKUHODO Tokyo JAPAN HAKUHODO Tokyo
FENCING VISUALIZED SPORTS BIZ CO. FENCING DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / RHIZOMATIKS Tokyo
REDUCE SPEED DIAL VOLKSWAGEN VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
PLAY THE BRIDGE 2DEGREES MOBILE PLAY THE BRIDGE SPECIAL GROUP Auckland NEW ZEALAND SPECIAL GROUP Auckland
CLEVER BUOY OPTUS OPTUS NETWORK M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI Sydney
EYE PLAY THE PIANO THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS HAKUHODO KETTLE Tokyo JAPAN HAKUHODO KETTLE Tokyo
PEPPER HACKER MARS FOOD AUSTRALIA DOLMIO CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY
JOHNNIE WALKER BLUE LABEL – THE GENTLEMAN’S WAGER DIAGEO JOHNNIE WALKER BLUE LABEL PHD SINGAPORE SINGAPORE ANOMALY New York
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY BRAND CAMPAIGN INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul
THE SOFTTEST UNILEVER COMFORT PURE OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
THE ONE WHO WILL END CANCER AUSTRALIAN CANCER RESEARCH FOUNDATION CANCER RESEARCH M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI Sydney
OK GO: I WON’T LET YOU DOWN OK GO + HONDA HUNGRY GHOST (OK GO ALBUM) / UNI-CUB MORI Tokyo JAPAN MORI Tokyo / DRILL Tokyo / DENTSU INC. Tokyo
RADIANT RETURN MASTER FILM PZ CUSSONS RADIANT DDB GROUP MELBOURNE AUSTRALIA DDB GROUP MELBOURNE
JOHNNIE WALKER BLUE LABEL – THE GENTLEMAN’S WAGER DIAGEO JOHNNIE WALKER BLUE LABEL PHD SINGAPORE SINGAPORE ANOMALY New York
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY BRAND CAMPAIGN INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul
CUBE GOOGLE CUBE GOOGLE Sydney AUSTRALIA
GLASS CLEANER WWF JUST LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
SKIN CARE WWF JUST LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
BEE WWF JUST LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
SHOE POLISH WWF JUST LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY
BOOKBOOK IKANO RETAIL ASIA IKEA CATALOGUE BBH ASIA PACIFIC Singapore SINGAPORE BBH ASIA PACIFIC Singapore
THE SOFTTEST UNILEVER COMFORT PURE OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE
GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN TOURISM OGILVY BEIJING CHINA OGILVY BEIJING
TWEETING SONAR LION BEER DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
INSTAGRAM YOUR FRIDGE LION SMIRNOFF SPECIAL GROUP Auckland NEW ZEALAND SPECIAL GROUP Auckland
SURFIFY SURFAID.ORG CHARITY BWM DENTSU Sydney AUSTRALIA BWM DENTSU Sydney
TAKE A SKYWALK WITH NOBITA YAHOO JAPAN CORPORATION STAND BY ME DORAMEMON BASCULE Tokyo JAPAN DENTSU INC. Tokyo
EYE PLAY THE PIANO THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS HAKUHODO KETTLE Tokyo JAPAN HAKUHODO KETTLE Tokyo
REDUCE SPEED DIAL VOLKSWAGEN VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
FENCING VISUALIZED SPORTS BIZ CO. FENCING DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / RHIZOMATIKS Tokyo
REVIVING LEGENDS JAPAN SPORT COUNCIL NATIONAL STADIUM DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo
THE CUBE SEMI-PERMANENT/GOOGLE CREATIVE LAB INTERACTIVE FILM PLATFORM THE SWEET SHOP Melbourne AUSTRALIA GOOGLE CREATIVE LAB London
MOTEL BURGER KING BURGER KING TENDERCRISP CHICKEN BURGER COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland
NIKE RISE NIKE NIKE BASKETBALL CHINA AKQA London UNITED KINGDOM AKQA London / AKQA Shanghai
INFREQUENT FLYERS CLUB TIGERAIR INFREQUENT FLYERS CLUB McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE
LIVE DIVE LION BEER DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland
HOUSE OF MAMBA NIKE NIKE BASKETBALL CHINA AKQA London UNITED KINGDOM AKQA London / AKQA Shanghai

The Cyber Jury included Jean Lin, Global Chief Executive Officer, Isobar, President, Jonathan Kneebone, Co-Founder & Executive Creative Director, The Glue Society, YanYan Yang, Creative Director, Baidu, Sidharth Rao, Founder & Chief Executive Officer, Webchutney, Nadya Kirillova, Creative Director, Dentsu, Guy Roberts, Executive Creative Director, Saatchi & Saatchi and Guan Hin Tay, Regional ECD, S.E. Asia & Lux, Global ECD, J. Walter Thompson among others.

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Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.
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