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Dentsu names new Carat APAC CEO

Jonathan Chadwick will be appointed as CEO of Carat Asia Pacific based in Singapore while Sean O’Brien becomes Chairman Dentsu Aegis Network Media

With over 22 years’ media agency experience, Mr Chadwick has held a range of senior leadership roles around the world which include managing the Unilever relationship across Asia Pacific, leading the Nike assignment in Europe and then globally, and most recently as CEO Maxus Australia.

During his time in Portland, Oregon he established a global hub for Nike which contributed to the production of breakthrough campaigns ‘Write the Future’ and ‘Find your Greatness’.

Mr O’Brien was CEO Carat Asia Pacific for six years before taking on the role of Asia Pacific CEO for the group’s lifestyle and experiential marketing agency MKTG and out-of-home specialist Posterscope. He now takes on the role of Chairman overseeing these businesses and the media agencies Carat, Vizeum and dentsu X.

Commenting on the appointments, Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said, “It’s great to bring Jon into the group. He has an exceptional range of experience in the media business and has a strong focus on client service, product quality and team culture. He is a wonderful fit for Carat which is the world’s leading media agency and consistently recognised by RECMA as the highest quality agency in Asia Pacific. Sean’s is a new role and is designed to help us manage the portfolio of agencies in a streamlined and efficient manner. Each of the agency leaders is responsible for managing their business, clients and people but will work to a single collective agenda under Sean’s direction increasing synergies and effectiveness.”

The appointments are effective early July.

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