George Patten has been appointed as Regional Operating Officer for Dentsu Aegis Network APAC, as part of the continuing transformation of the business, to enable a more seamless and cohesive approach to client service that is data-driven, ideas-led and tech-enabled. Having spent his early career in roles at OMD and PHD, George joins from Accenture where he has spent the last 15 years, most recently leading the Accenture Interactive Operations business, building marketing-led growth for clients across South East Asia.
Lauren Walker is promoted into the role of Regional Operating Officer for EMEA. Lauren joined Dentsu Aegis Network in 2017 from IBM, and as Chief Data Officer, EMEA has led the region’s transformation as a data-driven organisation, with an integrated team of over 500 people across market research, social science, digital and data science and engineering.
Neil Gissler, who joined Dentsu Aegis Network in 2016 continues in the role of Regional Operating Officer, Americas.
All three will report jointly to the Global President Business Operations, Volker Doberanzke, who joined Dentsu Aegis Network in March this year and their respective Dentsu Aegis Network Regional CEO (Takaki Hibino, Executive Chairman Dentsu Aegis Network APAC; Giulio Malegori Dentsu Aegis Network CEO, EMEA; and Nick Brien, Dentsu Aegis Network CEO Americas & US).
The appointments reflect Dentsu Aegis Network’s commitment to business transformation and operational excellence, optimising its most important business processes to deliver consistent, world-class services to clients across every market and strengthening its capabilities to create more integrated solutions that solve bigger business challenges.
Volker Doberanzke, Global President Business Operations said, “To be the market leader in serving our clients and helping them to win in the digital economy, we must always be looking for smarter and better ways to serve their needs. In George, Lauren and Neil, we have three proven leaders with the ability to change the way businesses work through a focus on execution and continuous improvement.”
Takaki Hibino, Executive Chairman, Dentsu Aegis Network APAC said, “It’s the ideal time for George to join us as we create a new chapter for Dentsu Aegis Network. George brings with him extensive management and digital experience to put in place best practice operations and spearhead our data-driven, ideas-led and tech-enabled approach.”
George Patten said, “I am excited to be joining Dentsu Aegis Network and driving operational excellence across their suite of network brands and long term client relationships. The power to continue to harness these capabilities together across each country, region and globally, will continue to set the network apart in the market as we drive long term marketing-led business outcomes for our clients.”