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Dentsu Asia on innovation agenda with new appointment

Ted Lim, chief creative officer, Dentsu Network Asia

As Dentsu Network gears up for rapid growth in Asia, the agency has put a major focus on creative innovation by appointing Ted Lim as chief creative officer, a newly created job role. He will be responsible for helping Dentsu’s clients in Asia achieve their business objectives with brand stories that make an impact. Lim will start at the agency network on April 1, 2013, and will be based in Singapore.

“In the last year, Dentsu Network Asia has embarked on an aggressive plan of expansion, with results-driven innovation at the core. As the first integrated agency network rising from Asia, Dentsu Network is built around creativity, technology, media and content. Customer engagement is the end goal for our clients. Consumers connect with ideas that move them. To ensure a vibrant and idea-centric organization in today’s fast-paced environment, we have increased our efforts to build out our already strong capabilities in media, technology and content,” said Dick van Motman, chairman and chief executive Officer, Dentsu Network Asia. In Asia, Dentsu Mobius was also launched mid-year as a full-service digital agency and van Motman had joined the team late in 2012 to continue to drive the innovation agenda forward.

At Dentsu Network Asia, Lim’s mandate extends to setting the creative direction for Dentsu agencies in the region, nurturing high-performing creative talent and lifting the creative profile of the group. “Ted is well-known within the industry and with clients for being an outstanding creative mind. I am delighted to welcome Ted on board as my creative partner and look forward to writing this new chapter together. Under Ted’s guidance and with his strategic inputs, the fourth element of creativity will get a further definitive boost. We look forward to unleashing the potential of innovation to drive our clients businesses to success,” added Motman

With a number of high-profile campaigns under his belt, Lim brings with him vast experience in developing stories worth telling. He joins Dentsu Network Asia with an impressive track record spanning over two decades. After graduating in English Literature in Malaysia, Lim spent the next 20 years with Naga DDB driving business and account growth. He then went on to set up his own creative consultancy, WANTED, and was most recently with Leo Burnett Singapore.

“Dentsu is undergoing a creative renaissance, a transformational journey that I am very excited to embark on with Dick. We will focus on creating work that makes a difference, work that engages and moves people, the sort that truly builds brands,” said Lim on his new role. Most recently, the agency opened an office in Myanmar, and strengthened its Vietnam operations at the management level. Today, Dentsu Network Asia has 1,300 employees across 22 offices in 8 countries.