Beijing Dentsu Shanghai Branch has appointed two new ECDs – Zheng Li and KC. They will both report to CCO Kazuki Tsuburaku and manage the creative team of Shanghai Dentsu to enhance its creative capacity in the new digital era to achieve Beijing Dentsu’s goal of ‘Providing clients with data-driven IMC services’.
Mr Li is a renowned Chinese creative with more than 20 years’ experience in advertising industry and has created many successful communication campaigns for local and international brands. Prior to Shanghai Dentsu, he had serviced in international advertising agencies such as Ogilvy, Publicis, HAVAS and DDB. He also holds the record of being the youngest local creative directors and the youngest creative partners in the international 4A agencies. His insight for Chinese consumers is highly regarded by the clients.
KC is a strategic and all-rounded creative from Dentsu Malaysia. He had also serviced in FCB and JWT Malaysia and won multiple international awards including Cannes. “The most competitive market is the best battleground for creatives.” he said.
Twelve Tang, President of Shanghai Dentsu said,” China’s creative and communication market is being exciting and challenging. Facing this situation, we need more diversified creative talents. Zheng Li and KC will undoubtedly become the strong creative engines along with Kazuki Tsuburaku, boosting up Shanghai Dentsu’s creative capacity to a brand new level. We have been ready to bring our clients greater commercial value using top creative ideas combined with data driven thought in this challenging market.”