dentsu X Singapore, part of Dentsu Aegis Network, has appointed Joao Flores to Head of Creative, effective November 6.
As the agency’s creative lead, Mr Flores will be responsible for evolving dentsu X’s creative media product in the region and will focus on coaching and developing creative talent within the business. In doing so, he aims to effectively harness the opportunity of technology to create winning media experiences for clients in the digital economy.
Bringing with him over a decade of international industry experience, Joao was most recently Executive Creative Director at HorizonFCB Dubai, driving creative excellence across Middle East and North Africa. Prior to that, he was Creative Director at Cheil Iberia, which he helped expand into one of the fastest growing agencies in the region.
Rosalynn Tay, CEO of Dentsu Aegis Network Singapore, said, “Our business continues to evolve and grow within the region. We will continue to shape our creative and leadership talent bench to bring the best ideas to the table and to deliver greater business results for our clients. dentsu X is well-positioned to drive convergence of creative, media and technology with Joao’s appointment.”
Commenting on Mr Flores’ appointment, Phil Adrien, General Manager of dentsu X Singapore, said, “Creative and media are at the core of our ‘Experience beyond Exposure’ proposition at dentsu X Singapore and we’re excited to have Joao join us and strengthen our creative leadership. Having worked closely with Joao in Dubai, he is of a rare breed of visionary creative leaders. Equal parts coach to creative and partner to clients, he truly seeks to understand what keeps CMOs or Marketing Heads up at night, and through his creative leadership, finds ways to deliver the best creative media solutions that help our clients win.”
“The most powerful force in the universe isn’t technology, it’s imagination. My vision for dentsu X is to help create the agency of the future and I’m excited to be given this unique opportunity to leverage psychology, technology and creative distribution to help us achieve this goal,” added Mr Flores.