dentsu X Singapore, part of Dentsu Aegis Network, has won four new businesses. Chosen for its integrated and innovative creative media proposition as well as in-depth local audience insights, dentsu X now adds Huawei Singapore, Unicurd Singapore and NTUC Income to its repertoire of clients on top of an extended partnership with Disney Studios Southeast Asia.
Global telecommunications leader, Huawei, has appointed dentsu X as Regional Social Media AOR in Singapore where the agency will be responsible for creative strategy and execution as well as paid social optimisation.
Selected as Integrated Creative and Media AOR for Unicurd Singapore, dentsu X will oversee strategic communications and campaign servicing, social media and optimisation as well as media strategy, planning and buying for the soy producer.
Additionally, dentsu X will implement the digital media strategy, planning and buying for both insurance provider NTUC Income and overall creative media strategy, planning and buying for entertainment giant Disney Studios Southeast Asia. NTUC Income appointed dentsu X as Digital Media AOR while Disney Studios extended its partnership with the agency for another three years to leverage on its core media expertise.
Demonstrating the network’s unique One P&L model, dentsu X will lead the Huawei Singapore account in collaboration with Dentsu Aegis Network agencies – iProspect and Vizeum and the Disney Studios portfolio with Posterscope.
Rosalynn Tay, CEO of Dentsu Aegis Network Singapore said, “We are honoured by the trust and recognition that both standing and new clients have in us. As a network, we continue to evolve the way we innovate and recognize the importance of agility to cleverly manouever the digital economy with and for our clients. dentsu X is no exception and continues to prove itself as an agency that sits at the convergence of innovation and technology.”
James Hawkins, Managing Director of dentsu X Asia Pacific added, “Our clients are a reflection of our business and these are all brands who strongly believe in innovation, technology and creativity. They’re ambitious and want to create future forward experiences that dentsu X is excited to be a part of to help build and evolve.”
“While dentsu X prioritises innovative solutions for our clients, we place equal focus on talent. We have an amazing and talented team that doesn’t shy away from challenges and instead find opportunities in them. We enjoy the process and it is evident from clients like Disney, who have placed continued trust in us, appreciate the outcome,” said Phil Adrien, General Manager, dentsu X Singapore.