“With our vision to become the category defining global digital agency it was the logical next step. Asia is an enormously exciting area for us and our clients and with the growth under way it is no surprise that it’s a key area of focus,” says Rupert Privett, business lead APAC of digital agency Essence about setting up office in Singapore.
For the agency the launch of the Singapore office follows a period of rapid growth globally with several acquisitions across the West Coast of America, and a series of senior hires that have strengthened the agency’s EMEA leadership team. The Singapore team now will not only service Essence’s global clients across the APAC region, but will also work with local and regionally based businesses. Currently it supports clients including eBay and Google, across multiple countries from its hubs in London, New York, San Francisco and Seattle.
Talking about the reason behind this expansion, Matt Isaacs, founding partner and CEO, Essence said, “We are always delighted when valued clients around the world ask us to expand our operations into new regions so that we can extend our service for them. APAC is a huge growth area at the moment. There is a unique opportunity for us to apply our innovation and track record of exceptional delivery for clients at the cutting edge of digital marketing in the region. With a physical presence in Asia we will be able to better support our global clients as well as grow our credentials with local companies.”
So what will the agency bring to the table for the clients in this region? “We are strategic advisors first, an agency second. We are steeped in client side values, as we were born from the client side. We are built for digital; transcended by technology and with unique proprietary systems (built by us and exclusive to us) that enable us to provide our clients with a real time view across all channels on their global marketing effectiveness,” explains Privett.
The company will deliver digital strategy, media, mobile, social and creative solutions to its clients. From its Singapore office it will support clients in China, India, Japan, Korea and across SE Asia. “There is a buzz around digital in APAC that offers a great opportunity for Essence to really be setting the agenda and establishing ourselves as the leading digital media agency in the region. I’m looking forward to working with the senior management team to cement Essence’s future in Singapore and beyond,” adds Privett.
However, he acknowledges the fact that Asia is still far behind the US and Europe in many ways in digital marketing. “Each country is very different, at varying stages of maturity and with unique challenges and opportunities. In many markets digital share of ad spend lags well behind other channels, if still undergoing significant growth – but across the region much advancement is necessary in measurement and attribution,” he concludes.