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#DigitalDiary: The #Socialathon2015 saga & #SonuNigam

Last week had been a roller coaster ride, with my first event here at Digital Market Asia, Socialathon India 2015 held in Delhi. This being the second year for Socialathon Awards, we had incorporated a very interesting ‘compact conference’ which had short back-to-back engaging sessions on social media.

And boy were they a success! From the leader’s debate on ‘Does social media drive business results’ to the social parliament session on ‘How to make your brands social’, the audience was rapt in attention and engaged extensively with the Indian social media experts.

With 200 delegates attending the sessions, and 35 metals being given away, besides the three hallmark awards, the evening was marked with discussions, debates and celebrations.

HUL walked away with the Marketer of the Year crown. Jack in the Box was the Independent Agency of the Year, while PHD India was the Network Agency of the Year.

But this year we introduced a new category, Socialathon Person of the Year, which recognises someone outside the marketing and advertising industry for their achievements in social media. There was a lot of debate at our end on who was the best candidate in India for the award, and we finally settled on the singer, Sonu Nigam, who has millions of fans on Facebook and followers on Twitter.

With Mr Nigam taking the stage at the event, delegates were not only treated to a trademark song by him, but also social media wisdom on how important it is for brands to be real to connect with their consumers on social media, just like celebrities.

Working on my first event, I took home some great lessons on not just marketing and social media, but also on behind-the-scenes event organisation. Now I’ll apply these learnings on our next event, that we are organising in SE Asia this year. Keep an eye on this column for more details on it!




Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.