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#DigitalDiary: Ushering in the age of m-commerce

We are entering the new age of ecommerce now, that of m-commerce. From social to shopping, mobile is now our preferred screen for all purposes. But are we ready for shopping only on our mobiles yet?

About 40 per cent of global eCommerce transactions involve multiple devices prior to purchase, highlighted Criteo. Mobile commerce accounted for 27 per cent of all eCommerce in Southeast Asia, putting the region at a similar level to Spain and Italy, and right behind the US.

Retail mcommerce sales will reach USD 333.99 billion this year in China, according to eMarketer, up 85.1 per cent from 2014. This highlights that mobile accounts for 49.7 per cent of all retail ecommerce sales in China this year.

South Korean consumers will spend nearly USD 15 billion this year on retail purchases via their mobile device, according to an eMarketer estimate.

Global ecommerce sales made via mobile devices are expected to cross USD 638 billion by 2018, according to a joint study by ASSOCHAM and Deloitte.

With the increasing number of m-commerce sales in the region, there seems to be a new wave of app downloads for ecommerce players.

Ushering in a new wave of m-commerce, Flipkart, India’s major ecommerce player, led the charge as it decided to go app-only from September. Myntra, which is owned by Flipkart, went app only in May 2015 itself.

While figures point to a positive trend for mobile shoppers, on a personal level, I am not too excited about it. I still prefer doing my online shopping on a desktop, simply because it is a bigger screen and allows me to compare prices on different sites more easily.

While I do browse for products on my phone, most of the purchases happen only on the desktop. I am also not to keen on keeping more apps on my phone than necessary, so a move such as app-only does not go down well with me.

But then again, I did resist the ecommerce wave for quite some time, giving in, even if partially (I still don’t buy clothes online), so maybe m-commerce will soon be a part of my life too.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.