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Digitas makes Singapore its first ASEAN hub

Digitas, a part of the Publicis Groupe, has established Singapore as its new ASEAN Hub.

With digital maturity, hyper-growth in both e-commerce and offline retail alongside channel proliferation, ASEAN has emerged into a unique sub-regional ecosystem. The launch of the ASEAN hub is in response to the increasing demand of clustered services Digitas is seeing from its existing and newly won regional clients including Visa, Tourism New Zealand, Cathay Pacific and Agoda.

The ASEAN Hub will comprise of capabilities such as digital retail innovation, experience design, data and analytics, CRM and technology solutions and leverage scalable resources in India to support our clients’ growth in the region.

Jane Lin-Baden, Managing Partner APAC, Publicis Groupe, said, “We will execute a hub and spoke strategy, positioning Singapore as the hub and work with offices in ASEAN to fully leverage talents and provide the centres-of-excellence in the region.”

To service the new Hub, Digitas has confirmed the appointment of an ASEAN leadership team with Rika Sharma who has been promoted from Managing Director Singapore to Managing Director for ASEAN. Reporting to her and forming this leadership team will be Lauren Ahearn as Head of Client Services ASEAN, Mark Teal who takes on the newly created role as Head of Partnerships ASEAN and Barry Edwards as Technology Director ASEAN.

Rika Sharma, Managing Director, ASEAN Digitas, said, “What an exciting opportunity! I’m looking forward to leveraging our diverse capabilities, our future-forward talent and our formidable client portfolio housed in Singapore to create a powerful growth story for Digitas in the ASEAN region. All the while ensuring that we are driving the marketing transformation agenda and delivering seamless customer experiences for our clients across this sub-region.”