Global digital publishing, consultancy and training group Econsultancy has launched the Mini Masters in Digital Marketing. With a strong emphasis on immediately applicable skills, it is designed to give professionals a powerful means to advance their skills in a structured way through an industry-led, rigorous programme that is available anytime.
In 2006, Econsultancy created the Masters of Science (MSc) in Digital Marketing Communications to meet the needs of a rapidly evolving industry. The Econsultancy Mini Masters in Digital Marketing is conducted completely online and mirrors the core courses offered in a traditional two-year university Digital Marketing programme.
The course consists of video modules, course readings and interactive Q&A sessions with the trainers. It will cover advanced levels of sixteen topics such as strategy and planning, analytics and optimisation, legal issues and considering compliance, managing digital teams and integrated marketing communications planning.
The 3-month course will be taught by UK based leading digital trainers and industry experts Andrew Hood, Michelle Goodall, Neil Perkin and Tim Fidgeon.
Jefrey Gomez, MD, Econsultancy APAC, elaborates, “Econsultancy strives to keep our marketing community up to date on digital marketing and we’ve constantly seen the demand for advanced level training. The Mini Masters stays current with industry developments to deliver the practical and strategic skills required by marketers wanting to keep their organisation and their careers at the leading edge.”
Justin Weddle, Group Head of Online Programmes at Centaur Media PLC, adds, “We have combined our award winning Online Classroom platform with Econsultancy’s digital excellence and best in class content and developed the Econsultancy Mini Masters to give marketers the best in digital content along with upto- date industry expertise.”