Global digital publishing, consultancy and training group Econsultancy, the Employment and Employability Institute (e2i) and the National Trades Union Congress (NTUC) U Associate has jointly developed the Professional Certificate in Digital Marketing in Singapore targeting to train at least 300 practitioners to take on digital marketing roles.
The first intake for the Professional Certificate in Digital Marketing will commence on 21 February 2018. Those enrolled in the programme will get funding of up to 70 per cent of the $5,400 course fees from e2i subject to eligibility requirements. NTUC members can enjoy additional subsidy of $250 under the Union Training Assistance Programme (UTAP).
The programme will take a blended learning approach. It consists of a seven-day face to face workshop, Econsultancy’s online learning modules as well as post-workshop mentorship by digital marketing practitioners.
The first three days will cover digital marketing fundamentals such as email marketing, content marketing, display advertising and social media advertising. This will be followed by two two-day workshops focusing on the largest identified skills gaps, data and analytics, and search marketing.
The Digital Marketing Training Needs in Singapore 2017 survey conducted earlier this year in collaboration with NTUC U Associate, e2i and Workforce Singapore (WSG), identified data analytics as the top digital marketing skills gap that organisations need to fill.
Jefrey Gomez, MD, Econsultancy APAC, comments, “The certification programme is not only designed to help digital marketing professionals get up to speed on the skills they need to function well in their jobs but the online learning resources and mentorship will also ensure that they continue to learn and one day become digital marketing leaders themselves.”
Vivek Kumar, Assistant Director-General, NTUC adds, “Different reports suggest that the skills needed to be an effective marketer has changed significantly over the past 5 years. For marketing as a profession, disruption has already happened and the pace of change continues. The Labour Movement is working with our network of U Associate professional guilds, U Circle MNCs and other partners to provide suitable education, exposure & experience to help our talent stay competitive. The digital marketing certification programme will help people already in or seeking a position in marketing to be equipped with the relevant skills.”
Gilbert Tan, Assistant Director-General, NTUC and Chief Executive Officer, e2i said, “Given the current landscape, digital marketing is fast becoming the next marketing norm. It is therefore paramount for marketing professionals to close their digital skills gap, keep up-to-date with the latest developments and have ready access to tools to help them be more competent at work. The certification programme is one such avenue that gives marketers a stepping stone to equip them with useful digital marketing knowhow and skillsets.”