Edelman has appointed the World Economic Forum’s (WEF) Head of Media, Fon Mathuros Chantanayingyong. She joins the firm in a new regional role as Chief Media Officer for the APAC region, reporting to APAC COO Bob Grove.
Mathuros will drive the development of Edelman’s strategic media offering in the region by providing senior counsel on media relations and training for CEOs. She will take the lead on senior executive positioning and thought leadership for Asia-based clients as well as global executives visiting the region. Leveraging her background and network to unlock business opportunities, she will drive business growth in a variety of areas including Edelman’s own WEF offering for clients.
With more than 20 years’ experience at the WEF, most recently as the Head of Media, Mathuros has extensive contacts at senior levels of international business, the media, governments and civil society. She led a team of more than 650 staff in five cities around the world and was responsible for driving the WEF’s public engagement strategy.
Widely recognised as a top media relations professional, she has trained top executives and managed the reputation of the World Economic Forum. In recent years, she has focussed much of her attention on developing public engagement programmes with international organizations including the United Nations, the IMF, the World Bank and government bodies.
Speaking of the appointment, global CEO Richard Edelman said, “Fon is a respected communications professional and understands the challenges CEOs contend with daily. She will play a vital role in accelerating our strategic media relations offer in the region.”
Bob Grove, APAC COO added: “Mathuros has a wealth of experience honed over two decades at the World Economic Forum, where she established and led a high-performing global team of communications professionals. Her network of relationships touches everything from corporates to media to government and she brings unparalleled insight into the inner workings of global affairs. I am absolutely delighted to welcome her to the firm and look forward to getting her stuck in on clients.”
Mathuros said, “Now more than ever it’s imperative that business has a voice. With public trust in institutions at all-time lows, it’s become essential for companies and their executives to explain what they’re doing and why. I have known and respected Edelman throughout my tenure at the Forum, and I know the firm is well placed to guide businesses through these turbulent times. I look forward to driving the media relations offer and to playing a role in the continued growth of the firm in Asia Pacific.”