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FabAlley.com launches #unfollow movement for women

FabAlley.com has launched a campaign called #Unfollow. The campaign ensues from the idea of being the Girl Uninterrupted which is about empowering women everywhere to be comfortable in their own skin.

Featuring the vibrant and audacious stand-up comic – Radhika Vaz, the Faballey #Unfollow Campaign challenges the stereotypical notions of Improper, Unprofessional or Inappropriate dressing for a woman. It encourages being ‘Un-everything and Unfollowing’ every fashion trend. It aims at challenging every stereotype and convention that impedes a woman’s pursuit of freedom.

In a video, a confident and nude Radhika Vaz showcases a woman who is finally standing up to the fact that she is not going to conform to the rules laid out for her by everyone around her.

“Today, there are too many people telling us what to do, when to do it, how to do it and what to wear while doing it. Our campaign aims at encouraging young women everywhere to be Un-Everything. We want them to not be bogged down by what’s considered right or wrong in life and in fashion. We wish to assure her that nothing is worth her peace of mind or self-esteem. We want her to #unfollow,” said Shivani Poddar and Tanvi Malik, Co-founders of Faballey.com