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Facebook Awards to reward SMBs in 2016

On January 5, the 2016 Facebook Awards will be open for submission. Entering its fifth year, the Facebook Awards celebrate the best creative work being shared on the Facebook platform. More businesses are using Facebook and Instagram to connect with audiences and tell stories than ever before and the FB Awards showcase the power of Facebook and Instagram as creative canvases.

For the first time, the FB Awards are also going to recognise small business advertisers who have earned effective, eye-opening results. Winners of this category will also receive FB Ad Credits.

In 2015, Facebook reviewed over 2,700 submissions from 160 countries that offered a snapshot of the state of creativity and innovation across Facebook, Instagram and the entire industry.

“With so many countries outside the U.S. submitting their work for the 2015 Awards, it was clear we had to further internationalise this year’s awards so we could celebrate MORE work in more countries,” the company said in a statement.

All countries will now have the ability to be recognised for great work within their region, with local creative executives from each region as judges at the regional voting events. Regional awards will be awarded as ‘Best of APAC’, ‘Best of EMEA’, ‘Best of LATAM’ and ‘Best of NA’.
Top winners from each regional voting events will move to the global judging event. The judging process is in three rounds this year due to the volume of entrants. The FB Awards have also updated a few categories which such as:

  • Best Use of Facebook family of brands: Awarded to the most creative, original and well-executed Facebook and/or Instagram campaign concepts. Example: Lexus 1000 to 1
  • Innovation: Awarded to campaigns that aren’t only creative, but engage audiences in ways never seen before. Example: GT Ride – Viral Gaming for Kia
  • Small business: Awarded to those who successfully captured the attention of local audiences and drove gained results with creative thinking on Facebook and Instagram.
  • Social for good: Awarded to charitable/non-profit org campaigns that creatively and successfully raise awareness and drive positive social change using Facebook or Instagram. Example: ALS Ice Bucket Challenge, Kafa
  • Integrated: Awarded to campaigns that creatively use Facebook as part of a larger, overall media mix. Example: P&G Always “Like a Girl”

Another change this year to the awards is that for the first time ever, the entry and judging process will be entirely mobile.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.