The number of active advertisers on Facebook has grown by 50 per cent in one year, with Southeast Asia as the fastest growing region. There are now over three million businesses actively advertising on Facebook globally. Currently more than 50 million small businesses use Facebook Pages and people post more than 2.5 billion comments on these pages each month.
According to the new figures released by Facebook, more than one billion people on Facebook are connected to at least one business. Services, Local Commerce, and eCommerce are the top three verticals building pages.
Most small businesses are mobile as more than one million advertisers create an ad directly from a mobile device and 20 million active Pages use Pages Manager App.
More than 70 per cent of these 3 million active advertisers are outside of the US. The fastest growing countries are Vietnam, Egypt, Indonesia, Peru, and Turkey. The top five countries based on Y/Y growth are U.S., Brazil, UK, Italy, and Australia. There are more than 43 billion connections between people and businesses on Facebook.
“More than 3 million businesses are active advertisers with Facebook globally, and SEA is the fastest growing region. Today, 74 per cent of Thai users and 73 per cent of Vietnam users are actively connecting with businesses that matter to them. Small businesses are at the heart of local economies in Southeast Asia, and we are seeing more local businesses turn to Facebook Pages for their mobile business solutions,” said Nadia Tan, Head of SMB, Southeast Asia, Facebook.
With the number of SMBs using Facebook increasing, Facebook has launched a movie tool called ‘Your Business Story’ for business owners to showcase their company. As part of the tool, businesses are able to upload their photos from their Page, overlay with music and share ‘what they are in the business of’ doing.