Facebook Watch, the video content platform by Facebook, is now available globally. “Today we’re making Facebook Watch available everywhere — giving people around the world a new way to discover great videos and interact with friends, creators and other fans,” Fidji Simo, Head of Video, Facebook said in a blog post.
Watch was launched in the US a year ago to give people a place on Facebook “to find shows and video creators they love and to start conversations with friends, other fans, and even creators themselves”.
Over the past year, Facebook has made the experience more social by adding features like making it easier to see which videos a user’s friends have liked or shared, creating shows that have audience participation at their core, and opening Watch to videos from Pages.
“These updates have helped people discover and engage more deeply with videos they love — from Red Table Talk with Jada Pinkett Smith, to beauty mogul Huda Kattan’s behind-the-scenes show Huda Boss, to live Major League Baseball games. Every month, more than 50 million people in the US come to watch videos for at least a minute in Watch — and total time spent watching videos in Watch has increased by 14X since the start of 2018,” Mr Simo added.
Watch opens new opportunities for creators and publishers globally as well. “We’re expanding our Ad Breaks program so more partners can make money from their videos, and we’re offering new insights, tools and best practices for Pages in Creator Studio,” Mr Simo explained.
Watch will help users have a place to discover new videos spanning entertainment, sports, news and more in their personalized Watch feed. It also allows users a way to catch up with creators and publishers they love.
Users can also save videos from the News Feed to watch later in Watch.
“We’re building new video experiences that put people at the center, giving them the ability to shape the direction of the content. Over time you’ll be able to find new video experiences in your Watch feed, like Watch Parties, Premieres, and videos focused on audience participation — like the new trivia game show, Confetti. And we’ll make it easier to find live videos so you can discuss the big moments as they’re happening,” Mr Simo said.