Facebook is increasingly catching up with YouTube in the videos department. The company recently released figures that in just one year, the number of video posts per person has increased 75 per cent globally and 94 per cent in the US. Globally, the amount of video from people and brands in News Feed has increased 3.6x year-over-year.
A company post said, “We’re increasingly seeing a shift towards visual content on Facebook, especially with video. And with people creating, posting and interacting with more videos on Facebook, the composition of News Feed is changing.”
Since June 2014, Facebook has averaged more than one billion video views every day. “On average, more than 50 per cent of people who come back to Facebook every day in the US watch at least one video daily and 76 per cent of people in the US who use Facebook say they tend to discover the videos they watch on Facebook,” the post added.
In the third quarter report, Facebook highlighted that its native videos reached one billion daily views and there were more than 10 billion views of the Ice Bucket Challenge videos by 440 million people.
Facebook is increasingly ramping up its video product to give competition to the likes of YouTube. In March 2014, the company started Premium Video Ads on Facebook, which would start playing without sound as it appears on screen and stop if people scroll past. Mark Zuckerberg, CEO, Facebook had said in the Q3 report, “Video is a very big priority.”
In an October 2014 report by SocialBakers, YouTube was clearly ahead of Facebook in terms of video content in the beginning of the year. But as the year progressed, content marketers increasingly started uploading videos on Facebook directly. This led to a 50 per cent increase in May and July in the number of videos uploaded on Facebook. The Facebook videos are now trending to surpass YouTube by the end of the year, the report highlighted.