Ever since its inception, Families for Life Council has been committed to building strong and resilient families in Singapore. KRDS Singapore has been chosen amongst seven other agencies to help the people-sector Council promote greater awareness of its message of #IChooseFamilyTime and reach out to more families in Singapore on the digital front.
The agency will be crafting a content strategy, including the sharing of curated conten focusing on marriage, parenting and extended family to engage families and deepen familial bonds on Facebook and Instagram.
KRDS will also be responsible for the Digital Campaign Strategy and Management for Families for Life Council’s initiatives and programmes to boost awareness and participation. The period of appointment is from Aug 2018 to Jul 2019, with an option to extend till Jul 2020.
Commenting on the appointment, Preetham Venkky, Director at KRDS Asia said,“We’re delighted to partner with an esteemed organisation like Families for Life Council towards creating a strong community of families. We’re positive that this engagement will help grow the organisation’s digital presence and help kick-start more conversations around families and individual well-being.”