Far East Organization, one of Singapore’s property developers, has appointed PHD Singapore as its media agency of record, effective January 1, 2018. The remit expands PHD’s duties for the developer to now include integrated media planning and buying, in addition to the digital services the agency has been providing since 2015.
The announcement comes after a rigorous review process where PHD demonstrated its exceptional understanding of the developer’s business objectives and the agency’s capabilities in producing bespoke communications solutions for Singapore’s media landscape.
Wangyn Ang, Managing Director of PHD Singapore, commented, “We are delighted to expand our relationship with Far East Organization to now include their entire media brief, building on the success we have already achieved together over the past three years. We are thrilled to have found a partner who shares PHD’s values of openness and curiosity, allowing us to pursue innovative and unconventional solutions on our quest to find a better way. We look forward to continuing on this journey together in an expanded capacity to further grow their business.”