FCB Kuala Lumpur has won the account for RHB Bank. The agency’s first piece of work is the recently launched Raya film titled ‘Apa ditunggu-tunggu setiap kali Raya?’ which has already received over 650,000 views in the two days since it was released.
The addition of RHB to the agency’s client list makes it seven new business wins for the FCB Group in 2017. The agency won the account for Havaianas and Zespri Malaysia in the first two months of the year. Its boutique agency, IGNITE also picked up Perodua’s festive advertising portfolio.
March saw FCB selected by Continental to introduce its new ContiConnect tyre management system to Asia. The campaign recently launched in Australia and will be making the rounds in numerous markets within this region. Adding to that was a successful partnership with FCB Jakarta that saw Levi’s added to the roster for both Malaysian and Indonesian offices.
In April, the network extended its global Clorox remit to South-East Asia with FCB Kuala Lumpur winning two key projects: Raya campaigns for the Clorox and Glad brands in Malaysia and the launch of Clorox Wipes in Singapore.
“Our success really comes down to two things: the good fortune of engaging with some top calibre clients willing to take a shot with us and our people who have leapt onto every opportunity given, working relentlessly to deliver work that our clients would be proud of,” said Shaun Tay, CEO of FCB Group in Malaysia.