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FCM Travel Solutions names Ying Communications as Asia Agency

FCM Travel Solutions, a corporate travel management company has extended its partnership with Ying Communications. The two companies began their partnership in April 2016 when FCM appointed Ying Communications, a Finn Partners company, as its agency on record to manage media and stakeholder engagements in Singapore and Malaysia. In July 2017, this was extended to cover China and Hong Kong, making Ying Communications FCM’s Asia hub agency.

FCM Travel Solutions is a global travel management company, managing the travel programs for corporate brands. Headquartered in Brisbane, Australia, the FCM Travel Solutions brand was launched to market in June 2004. Since then, FCM has partnered with local travel companies to expand the company’s network, which currently extends to more than 90 countries and employs over 6,000 people.

To support a surge in business, FCM recently restructured its Asian operations in April 2017 to consolidate all its corporate business in Singapore, Malaysia, China and Hong Kong under the leadership of Singapore-based Bertrand Saillet, General Manager, Asia, Corporate. This allows FCM to further improve its delivery of world-class travel management solutions to global customers.

“Our corporate travel business is growing fast and we are scaling our marketing operations to support that growth. We’ve had a great experience working with Ying Communications over the past year to build our brand in Singapore and Malaysia. It’s been a pleasure working with the Ying team, who have been enthusiastic, efficient and effective. We look forward to working with them to extend our brand leadership to the other countries in Asia,” said Agnes Heng, Director of Marketing, Asia, FCM Travel Solutions.

“Asia accounts for more than a third of the world’s US$1 trillion business-travel sector and the region’s growth is likely to continue. Leveraging Finn Partners’ extensive experience in travel industry globally, we are thrilled to be working with FCM in this exciting market. Our belief is that every B2B company has a great story to tell, and it’s our job to come up with new, creative ideas, and channels to bring those stories to life in Asia,” said Naeema Ismail, General Manager, Ying PR.

 

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