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Finn Partners expands into APAC with Ying Communications acquisition

Global public relations firm, Finn Partners, has acquired Singapore-based Ying Communications, a leading B2B PR and Marketing firm with a special focus on the tech sector. Finn Partners acquired Ying Communications – together with its sister agency True Worth Consultants – through the 100 per cent purchase of Ying Pte Ltd, the holding company which owns both agencies. Moving forward, the two agencies will be known as Ying Communications, A Finn Partners Company, and True Worth Consultants, A Finn Partners Company.

The two founders, Allan Tan and Yin Ching Yeap, will serve as Managing Partners and report to Howard Solomon, one of the Finn Partners Founding Managing Partners. Mr Solomon also leads the firm’s West Coast operations, which has offices in San Francisco, LA and Portland.

Peter Finn, Founding Partner of Finn Partners, commented, “This is a very important first step for us into Asia Pacific and it makes perfect sense for this move to be focused on the tech sector. Tech is our largest practice area and we are seeing great demand for marketing and communication support in Asia Pacific from our tech clients. Our plan is for our new Singapore office to serve as the hub and headquarters of our Asia Pacific operations.”

Ying Communications was started 16 years ago by Tan and Yeap, who used to work in IBM, Shell and Singapore Airlines. Today, the agency is one of the most respected independent B2B agencies in Singapore and Asia Pacific, with a full-time staff of 35 B2B experts. Its clients include industry giants and growing companies such as Airbus, Cisco Systems, Cognizant, Cloudera, HP Enterprise, HP Inc, MediaMath, Microsoft, Pure Storage, SES, S&P Global Platts, and Tableau.

According to Mr Solomon, “Peter and I met with many agencies in Singapore, and after spending time with Allan and Yin Ching, we knew that they were a perfect fit for Finn Partners. They are passionate about the work they do for their clients, they know the tech sector inside and out, and they believe in the value of collaboration as a key to their success. We also love the fact that Ying specializes in both PR and Marketing services, which is perfectly aligned with the integrated services we offer to our clients.”

Tan, Managing Director & Co-Founder of Ying Communications, commented, “For 16 years now, we’ve worked at becoming the best B2B communications agency in Asia. Joining Finn Partners will help take us to the next level because they’re already doing this on a global scale across more industries. We are thrilled to be working with Peter and his team to become Finn Partners’ strategic hub for Asia and extend our offerings into the rest of the region.”

Tan’s Co-founder, Yeap, added, “We are grateful to every staff member and customer – past and present – who’ve helped us build Ying Communications to what it is today. With Finn Partners, we’ve found a company with values and a culture aligned with ours – one that’s focused on doing great work and being a great place to work. We can’t wait to get started on this new phase of our journey.”

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