What’s On

Five APAC entries gear up to compete for Innovations Lions

As the countdown to Cannes Lions International Festival of Creativity begins, the festival has announced the first list of contenders who have the chance to walk away with a Lion. Innovation Lions, now in its second year, has five entries from Asia Pacific agencies contending.

In all around 30 entries have made it to Innovation Lions. T

he entries from Asia include the following:

Title Product Entrant Co. Country
KIROBO PROJECT COMMUNICATION ROBOT DENTSU Tokyo JAPAN
HANDS ON SEARCH NEW EDUCATIONAL TOOL HAKUHODO KETTLE Tokyo JAPAN
THE GUARDIAN ANGEL PERSONAL PROTECTION WEARABLE TECHNOLOGY JWT SINGAPORE SINGAPORE
NRMA- CRASH TEST DRIVE VIRTUAL CRASH TEST WHYBINTBWA SYDNEY AUSTRALIA
KAN KHAJURA TESAN KAN KHAJURA TESAN PHD Mumbai INDIA

Cannes Lions delegates will have the chance to join the Innovation Lions jury as they watch and deliberate on the presentations of the shortlisted entrants as they take to the stage to showcase their ideas. On June 17 and 18, the shortlisted entrants including entrepreneurs, inventors and innovators from 16 countries, will have just 10 minutes to pitch their work with a follow-up ten minute Q&A with the Jury. The jury will then reconvene to discuss and award the highly sought after Innovation Lions which will be revealed on Saturday 21 June.

The Innovation Lions honour the breakthrough technology and innovation that allows brands, technologists and creatives to communicate with their customers in a new way, or might stand alone as significant innovations in their own right.

A total of 206 entries from 36 countries have been submitted to the Innovation Lions category this year. The 10-strong international jury chaired by Tom Bedecarré, Chairman of AKQA and President, WPP Ventures, AKQA, have viewed and voted on all the entries during a first judging round, to reach the shortlist of 30.

“To inspire creative excellence in communications our industry increasingly needs to develop new technologies that provide brands and creative developers new ways to communicate. Innovation Lions will seek out new apps, tools, hardware, software and platforms that demonstrate how technology can push creative boundaries. I’m most excited about the live presentations on stage,” said Mr Bedecarré.

In addition to the live presentations, all the shortlisted entries will be exhibited at the Festival in a dedicated area hosted by Intel. Throughout the week, technology and innovation experts will take to the stage to present the latest findings at a number of seminars, workshops, TechTalks and The Forum.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
Search