Out of a total of 37 entries that have made it to the Titanium & Integrated Lions shortlist for The 62nd Cannes Lions International Festival of Creativity, APAC has five entries in the category.
M&C Saatchi’s ‘Clever Buoy’ campaign which already won a few awards is one of the shortlisted entry in the category. The other shortlists include Cheil Worlwide’s ‘Look at me’ campaign and DDB Group’s campaign for PZ Cussons.
The entries shortlisted are as follows:
|LOOK AT ME||SAMSUNG ELECTRONICS||CHEIL WORLDWIDE Seoul||SOUTH KOREA|
|CLEVER BUOY||OPTUS||M&C SAATCHI Sydney||AUSTRALIA|
|RADIANT RETURN||PZ CUSSONS||DDB GROUP MELBOURNE||AUSTRALIA|
|REDUCE SPEED DIAL||VOLKSWAGEN||COLENSO BBDO Auckland||NEW ZEALAND|
|THE FACE OF LITTER||HONG KONG CLEANUP||OGILVY & MATHER GROUP HONG KONG||HONG KONG|
The Titanium Lion, brainchild of Dan Wieden, was originally introduced in 2003 to reward ground- breaking and innovative concepts in the world of advertising and marketing. The four Jury Presidents selected the winner of this award.
In 2005, Titanium Lions was relaunched as an integrated campaign category but specifically to celebrate integrated communication with a difference, with the jury looking for work with an edge, a risk, a challenge to the norm.