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Five APAC entries shortlisted for Titanium & Integrated Lions

Out of a total of 37 entries that have made it to the Titanium & Integrated Lions shortlist for The 62nd Cannes Lions International Festival of Creativity, APAC has five entries in the category.

M&C Saatchi’s ‘Clever Buoy’ campaign which already won a few awards is one of the shortlisted entry in the category. The other shortlists include Cheil Worlwide’s ‘Look at me’ campaign and DDB Group’s campaign for PZ Cussons.

The entries shortlisted are as follows:

Title Client Entrant Company Country
LOOK AT ME SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA
CLEVER BUOY OPTUS M&C SAATCHI Sydney AUSTRALIA
RADIANT RETURN PZ CUSSONS DDB GROUP MELBOURNE AUSTRALIA
REDUCE SPEED DIAL VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND
THE FACE OF LITTER HONG KONG CLEANUP OGILVY & MATHER GROUP HONG KONG HONG KONG

The Titanium Lion, brainchild of Dan Wieden, was originally introduced in 2003 to reward ground- breaking and innovative concepts in the world of advertising and marketing. The four Jury Presidents selected the winner of this award.

In 2005, Titanium Lions was relaunched as an integrated campaign category but specifically to celebrate integrated communication with a difference, with the jury looking for work with an edge, a risk, a challenge to the norm.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.
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