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Five must-have apps for a brand manager

Taking care of a brand, and monitoring any new developments in the way it is perceived by the world is a 24/7 job, at least if you want to do it right. However, it is also one that requires you to move around quite a bit which means that you often don’t have access to your PC or laptop when you need it the most. Here is a list of apps that should help any brand manager, or indeed, just about any other professional who is often on the go.
TripIt
While this app doesn’t really have anything to do with the job itself, it can make it much easier to handle. Basically, this app acts as your personal assistant for all things travel related. This includes everything from finding the right flight and booking the ticket, to giving you directions and suggestions once you do get at your destination. You can also arrange for a rental at your destination, find the most suitable lodging, make templates for each trip, plan out an itinerary and even create a useful packing reminder that should ensure that you don’t forget anything when going on a trip.
Google Drive
Despite its popularity and the fact that you probably already know about this service, it would be remiss not to mention it in an article of this type. Apart from coming with a 5 GB storage, which is simply amazing for keeping the files that you might need in an instant, the service comes with great collaboration solutions that should allow you to conduct your business smoothly even on the go. With the options for creating and editing different types of documents, sheets or presentations, Google Drive is something of an all in one solution, and as such a definite must have on every business person’s phone. Also, if you don’t already have people doing that for you, checking up on Google Analytics and monitoring Google Alerts could also help you immensely.
Skype
Being a brand manager means that you have to talk to a lot of people and always be reachable. While there are a lot of apps out there that do a great job of connecting you to the world, Skype remains one of the best options. With convenient conferencing and smooth performance, Skype is definitely something you’ll want on your device.
Voice Secretary
This app not only helps you organise your time by giving you the option of recording voice reminders, and setting alerts it also allows you to record your meetings and later easily extract the most important notes, and either write them down, or create voice memos. Apart from saving you time you would lose on typing; you can check your schedule or notes while driving, which you wouldn’t be able to do with a text based app.
Scope
One of the best and easiest ways to track the growth of your brand is through social networks and what people are saying about you on them. While you could (and possibly even should) install a specific app for each of the major networks of this type, having Scope could make your life much easier. Basically, this app aggregates all your social network profiles in one place, allowing you to easily check for any updates and manipulate all of your accounts from the same hub.

The author, Samuel Evans, is a blogger and writer for Mobile Shop. Mr Evans is currently exploring everything related to mobile phones and gadgets.

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